process: track & field logos

I've had the great opportunity to work with a family friend over the last year on a bunch of logos for different track and field and cross country events that he's organized. Andy's company, Exclamation Services, handles marketing and logistics for organizations and companies. It's been a blast working with him on a variety of events and logos and I finally put together some of my favorites to share here! A lot of the logos need to incorporate strong type, bold colors and we do a lot using the shield or circle shape--which I really love! They up being fun, bright, bold pieces that will stand out on marketing materials and event t-shirts. I especially love working in the classic Americana elements of red, white, and blue and stars and stripes.

I'm so grateful for clients like Andy who continuously give me fun projects to work on. Sometimes I pinch myself that this is actually my JOB.